PRIDE+GROOM TOWEL - A handsome, thick, and thirsty microfiber towel cleverly designed with pockets to make drying your pup much faster & easier than a regular towel. It's the only towel you need for bath time and all their wet & wild adventures. SOFT, THICK, & SUPER ABSORBENT- The soft and thick microfibers are gentle on the pet's fur & skin, unlike a regular towel, which can be rough and damage skin & fur. It also holds 7 times its weight in water, so all you need is just this one towel. DUAL HAND POCKETS - Cleverly designed with pockets on either end so you can pop your hands in, making it so much easier and more effective to use than a regular towel, saving you and your pooch a lot of time and struggle during bath time. QUICK DRYING - Made from quick-drying, premium microfiber machine washable material. This makes it easy to keep clean and smelling great. THE VERY FIRST BEAUTY BRAND...FOR DOGS: We are the first dog grooming brand launched under a beauty platform, with formulas made in a clean beauty lab + fragrance house so dogs can enjoy the same level of luxury, beauty and skincare as humans.